ASHE: RAE
PROJECT
For her 2022 album release, I oversaw the creative direction and execution of Rae. Titled Rae–which happens to be her middle name, the album 'It's liberation and confidence and sex and fun. It's danceable and cryable; it's cryable while you're dancing' (Ashlynn Wilson). Using photographs taken by Alex Harper, the art direction uses pieces of each image to create texture. The concept is empowering and bold with a sex appeal.
OFFICIAL ALBUM ARTWORK AND PACKAGING
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INCLUDES
LP Vinyl, CD, Cassette Packaging, Merchandise, and Website branding. Vinyl: Rae full-length album by Ashe, 12" LP in Standard Jacket, splatter LP, 24 x 12 LP exclusive poster. LP Vinyl and CD Packaging with a 4-panel wallet with a 28-page booklet, Merchandise, Website branding
LINKS
Listen to Rae by Ashe
Ashe Merch Store
Record Label: Mom and Pop Records
SERVICES
Creative direction
Packaging design
Visual identity/branding
Photo retouching
Typography