ASHE: RAE
PROJECT
For her 2022 album release, I oversaw the creative direction and execution of Rae. Titled Rae–which happens to be her middle name, the album 'It's liberation and confidence and sex and fun. It's danceable and cryable; it's cryable while you're dancing' (Ashlynn Wilson). Using photographs taken by Alex Harper, the art direction uses pieces of each image to create texture. The concept is empowering and bold with a sex appeal.
OFFICIAL ALBUM ARTWORK AND PACKAGING 
✿ FEATURES ✿
✿ FEATURES ✿
Rae announcement posters
Rae billboard
Rae featured in Times Square via Youtube Music
Rae featured in Times Square via Youtube Music
Rae featured in Los Angeles via Youtube Music
INCLUDES
LP Vinyl, CD, Cassette Packaging, Merchandise, and Website branding. Vinyl: Rae full-length album by Ashe, 12" LP in Standard Jacket, splatter LP, 24 x 12 LP exclusive poster. LP Vinyl and CD Packaging with a 4-panel wallet with a 28-page booklet, Merchandise, Website branding
LINKS
Listen to Rae by Ashe
Ashe Merch Store
Record Label: Mom and Pop Records
SERVICES
Creative direction
Packaging design
Visual identity/branding
Photo retouching
Typography